The general outline for a business plan (whether written or not) that explains why the company will succeed.
Everything hinges, of course, on Designing Programs that People WANT. But with that criteria met, there is still the problem of growing an organization and delivering what you have to sell. The business plan helps you think things out. These models help to develop those parts of the plan.
- The Tetrahedral Model
Three legs of the tripod: technology, marketing, and finance. Roofing the pyramid: organization. Pinpointing the foundation: The organization’s purpose, or mission.
- Investor Models
Who will invest in the enterprise, and why. The induction hypothesis.
- Buyer Models
A general picture of potential buyers, how much of a market they represent, how much it costs to penetrate that market, and the shape of the adoption curve.
- The Third Time is the Charm
Why entrepreneurs tend to succeed on their third venture.
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