Buyer Models

This entry is part 4 of 9 in the series Making Startups Happen

Who you can sell to. Having selected your target audience in general terms, the next step is to define the specific needs of that market, and the value proposition that will motivate a purchase. You create a general picture of potential buyers, how much of a market they represent, how much it costs to penetrate that market, and the shape of the adoption curve.

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The Tetrahedral Model

This entry is part 3 of 9 in the series Making Startups Happen

This paper presents a way of visualizing the important aspects of a business. These are the bases you need to cover to get one started. The fundamental three legs of the tripod: Technology, Marketing, and Finance. Roofing the pyramid: Organization. Pinpointing the foundation: The organization’s Purpose, or mission.

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DITA Publishing using DreamWeaver Templates

Using DreamWeaver templates, HTML generated from DITA sources can have its look and feel modified substantially — interactively, by a graphic designer by modifying CSS, along with the layout of “editable regions” and boilerplate. That styling does not need to be coded in the DITA toolkit, then, and does not need to be re-integrated into each subsequent release of the toolkit. 

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